Whether you’ve been in the self storage industry for years, have just purchased your first facility, or have plans to develop, one thing remains constant – the daily challenges and responsibilities of running a customer service business. self storage operations and revenue management can be quite demanding, especially as a storage facility owner.
On the surface, running a facility might seem simple; however, the daily stressors of customer service, employee training, and paying the bills can catch up very quickly. Sunbird Storage Management in Winston Salem is here to assist fellow business owners, developers, and investors. Let’s take a closer look at how to manage a self storage facility successfully and why a partnership with Sunbird can make your business goals a reality.
Unlike most professions, running a storage facility requires years of experience, attention to detail, and a solid understanding of your customers’ needs. No two workdays are the same, so how is someone supposed to master managing a self storage facility successfully? By taking the proper steps to guarantee customer satisfaction and company revenue growth.
If you’re wondering how to make this possible, that’s where a self storage management company in NC comes in. Our team’s years of experience have helped us master what it takes to manage storage facilities. Once you partner with self storage management in Winston Salem, you won’t have to sift through paperwork or manage customers alone. Our team’s mission is to help your business generate well-deserved growth and maximize your property’s performance goals.
Today, we’re sharing our best tips on how you can manage a self storage facility successfully and how our team of experts can help your business achieve its full potential.
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Employees are the foundation of any successful business. Their attitude, experience, and approach to customer service can impact how your customers perceive your company. In self storage, it’s crucial to have the right team of individuals working together, so they can focus on customer service and closing sales. Hiring the right people can help set your business on the path to success – the challenge is finding a team that shares your vision and industry passion.
As a business owner, the first step in successfully managing a self storage facility is to hire and train the right team. Whether you’re hiring a facility on-site manager, an assistant manager, or a part-time employee, they should have a background within the self storage or retail industry and experience as a customer-facing representative. Conduct a thorough hiring process that tests their industry knowledge and customer service skills. Also, ask for referrals so you’re confident in their capabilities.
Once you’ve found a team that matches your facility’s brand and work ethic, be sure to train your team until they’re confident and comfortable using your internal systems and processes. Also, familiarize them with company goals and mission statements. Having a unified team is an essential part of your facility’s success. Once you have a unified team by your side, it’s easier to delegate tasks and ensure your business is running smoothly.
At Sunbird Storage Management, we understand how essential it is to find the best employees so you can achieve your goals. That’s why when you partner with self storage management in Winston Salem, we can help your business find the right team together. We provide full support to our partners by hiring and managing employees while implementing customer service training. Our team also manages daily operations, property maintenance, and facility management just like we would our Sunbird-owned stores. Our team and incredible field managers have a passion for the industry and are driven by helping your customers find the best storage units for their needs.Â
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While it’s essential to think about your team and facility operations, there’s a critical component that should never be overlooked – a user-friendly website with online sales and marketing strategies designed to compete in rapidly growing markets.
Marketing your facility isn’t just about spreading awareness – it also reflects your company’s image! If you’re wondering how to manage a self storage facility successfully, and haven’t thought about marketing your business, this is a pivotal step in your long-term success.
First, make sure your facility embodies the image and brand your company wants to present Also, keep relevant information accessible when a customer stops by to visit or rent a unit. Your customers should have access to staff-led tours, merchandise to assist with moving, employee contact information, and a comfortable customer service area.Â
Next, take a good look at your company website and social media platforms. How user-friendly is your website? How regularly do you update your social pages – or better yet, do you even have them? These small items are critical! While your self storage manager and the team should be able to market your business in person, having the right marketing strategy and technology will make your business more accessible to customers. If they can easily find your company online, read customer reviews, and learn about features like climate-controlled units, drive-up access, storage supplies, and sizes, it helps build trust with potential customers.
At Sunbird Storage Management in NC, we understand how important technology and digital marketing are to your business’s success. That’s why when you choose to partner with us, our team focuses on enhancing user experiences through our branded, informative, user-friendly website and contact-free rental system. With our help, you can have a self storage facility and online platform that’s informative and inviting and provides the top-quality experience your customers want to fulfill their storage needs.
When you partner with Sunbird Storage Management in Winston Salem, NC, we view your success as our own – that’s why we go beyond typical self storage management services. Our digital marketing and technology services will set your business apart from the competition.
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It’s easy to get caught up in the day-to-day activity of your self storage property, but if you’re wondering how to manage a storage facility successfully, one of the biggest aspects comes down to prioritizing your long-term goals. Daily operations can only get you so far – what about the facility’s ROI and annual performance?
Establishing tangible long-term goals for your locally-owned facility is essential to remaining successful. At Sunbird Storage Management in NC, our team can help you set goals that align with your long-term vision and increase conversion rates. For example, our revenue management services help self storage facilities execute a pricing strategy that achieves maximum ROI. Not to mention, we review local competitors’ current rates, so your business can find the best pricing strategy for long-term success.
Together, we can deliver the results you’ve always wanted for your business – all it takes is finding a partner who recognizes and wants the same goals as you!
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Having a partner oversee daily operations and facility maintenance has proven to be the best way to maximize profitability and allow time to pursue other business opportunities. Successful owner-operators are onsite daily, and we understand owners may find the business challenges rewarding. Unfortunately, unexpected disruptions can cause lost revenue and hurt your business’s reputation. Reach out today to discuss our third-party management options.
Sunbird offers the resources to maximize your store’s profits and is a trusted brand that competes in markets across North Carolina. We provide owners the peace of mind to maintain ownership without having to operate. Our services will maximize store NOI and offer a best-in-class customer experience.
Benefits Overview:
Together, we can grow your revenue and reduce your daily workload!
At Sunbird, when you choose our management services, you’re gaining more than typical third-party management. Our team of experienced professionals wants to increase your annual profit while minimizing stress. Together, we can make the most of your business’s potential!
If this sounds like the best solution for you, contact Sunbird Storage Management to learn how your storage business can benefit from a self storage management company in NC.Â
Denee Burns is a leading executive in the self-storage industry. She co-hosts a weekly National Self Storage Podcast on Clubhouse. Denee has held various sales and marketing roles in self-storage, working at software, insurance, and technology companies as well as self storage operators. She has traveled the world in the industry to attend the Australasia Conference, the FEDESSA / European Conference and the Latin America Self Storage Conference.